Easter
ROLE
Art Director: Concept, Creative Direction, Design, Production
ORGANIZATION:
2|42 Community Church Scale: 7 campuses / 8–10k attendees / online audience
DELIVERABLES
Graphic + Video assets for multi-campus sites, Stage design, External promotional content
DATE
Spring 2024
Easter is 2|42's highest-stakes Sunday of the year — 7 campuses, 8–10k attendees, plus a live online audience. The brief was anything but typical. Rather than centering the resurrection, this Easter was built around the Prodigal Son: a story about redemption, departure, and return.
The central icon says it all — two arrows converging to form a cross. One representing the son who left. One representing the father who waited. The geometry does the theology.
The visual language holds that same tension. Public domain religious art pushed through a duotone treatment that makes something ancient feel visceral. Blackletter type with the energy of a concert poster. Stained glass fragmented into a graphic system that travels across every touchpoint — screen, stage, print, social.
I led all creative direction across every channel, for every campus, simultaneously.
